• From summer 2024, Citroën will offer ChatGPT on the C4, C4 X, C5 X, ë-Berlingo and ë-SpaceTourer, as well as Berlingo Van and Dispatch for commercial vehicles.
• With ChatGPT, Citroën introduces a new tool that makes voice recognition even more accurate and responsive, enhancing onboard comfort through a digital assistant.
• The introduction of the ChatGPT feature is in line with Citroën's ambition to simplify the lives of its customers.
• ChatGPT is now available via the Connect PLUS Pack, or individually on the Citroën Service Store website.

Citroën has announced the introduction of ChatGPT on the C4, C4 X, C5 X, ë-Berlingo, ë-SpaceTourer, Berlingo Van and Dispatch, offering an easier and more relaxing onboard experience. This innovation illustrates the commitment of Citroën to integrating technology on its vehicles that enhances the driving experience and the overall comfort and functionality of life onboard.

Developed by OpenAI, ChatGPT is integrated into the infotainment system using SoundHound's voice and audio recognition system. As an artificial intelligence language model, ChatGPT has been developed to generate responses based on in-depth learning, offering an interactive in-car experience that makes everyday life easier. The addition of ChatGPT to Citroën models improves voice recognition in relation to precision and responsiveness, whilst also enriching its capabilities, transforming the infotainment system. The integration of ChatGPT means that it is a travel companion capable of understanding and answering complex questions on various subjects, including tips on what to do in a city, historical information and much more.

ChatGPT is available via the Connect PLUS pack or through the activation of connected navigation services for models ordered before July 2023.

Improved voice recognition

One of the main benefits brought by the arrival of ChatGPT is significant advances in natural language processing which has led to improved voice recognition. Voice recognition has become more accurate and responsive, enabling drivers to interact with their vehicles in a natural and effortless way. Drivers can now use voice commands to perform a variety of tasks, such as adjusting the temperature or navigating to a destination, all without taking their eyes off the road.

Tests carried out in May 2024 show that the new system reduces by almost 68% the number of misunderstandings that can lead to the reply "I didn't understand your question". The same tests showed that ChatGPT's level of fluidity and interactivity increased the use of voice recognition by almost 70%.

Customers can use ChatGPT in the same way they use their current voice assistant available in Citroën models. It can be activated in 3 ways (depending on the model):

- By saying the existing wake-up word "Hello Citroën".

- By pressing the voice recognition button on the steering wheel.

- By pressing the microphone widget on the display.

A companion for the family

ChatGPT offers an onboard assistant capable of providing intelligent content to answer every question that customers may have. The range of applications is infinite, and when applied to the C4, C4 X, C5 X, ë-Berlingo or ë-SpaceTourer, ChatGPT can be the ideal companion to change family journeys for the better, transforming them into a rewarding experience for all. This new virtual assistant offers an unprecedented level of interaction and support, personalising every moment spent on the road.

Education and Entertainment: On long journeys, ChatGPT revolutionises time spent in the car into learning and entertainment opportunities. It offers educational quizzes and games for all ages, exploring various areas of knowledge, from natural history to classic literature. This engaging interaction turns journeys into fun learning experiences, giving parents peace of mind and children entertaining intellectual stimulation.

• "Hello Citroën": Can you tell me who Leonardo da Vinci was?
• "Hello Citroën": When was Henry VIII King?
• "Hello Citroën": What is Stonehenge?

Everyday assistance: ChatGPT becomes an invaluable tool for onboard comfort, simplifying the day-to-day lives of parents. Whether it's organising the shopping list, identifying the nearest playground or choosing a family restaurant along the way, ChatGPT acts as your intelligent advisor.

• "Hello Citroën": What can you do in Coventry with children?
• "Hello Citroën": Can you give me two meal ideas for 10-year-olds?
• "Hello Citroën": Can you find me a shop that sells felt-tip pens?

Serenity and comfort: ChatGPT helps to maintain serenity onboard by contributing to a relaxed atmosphere. It can suggest soothing playlists to calm hectic surroundings, tell stories to lull children to sleep during long journeys or guide passengers to rest areas with family-friendly facilities. These little touches make every Citroën a relaxed environment for parents, whilst offering a realm of adventure for children.

• "Hello Citroën": Why is the sky blue?
• "Hello Citroën": Can you tell me a story about a Princess and dragons?
• "Hello Citroën": Can you recommend a lullaby?

The customer journey

For Citroën customers who ordered a vehicle after 3 July 2023, ChatGPT is now included in the Connect PLUS pack. A subscription to the Connect PLUS pack is included in the price of the vehicle for a period of 12 months, with the option to renew by subscription thereafter from as little as £3.99/month. If the 12-month free trial is still active, ChatGPT will be added at no extra cost for the remainder of the trial. If the Connect PLUS pack trial has expired, ChatGPT will be available by renewing the Connect PLUS subscription.